Johnny Love is a playful and elegant Norwegian fashion brand that strives to create clothing that reflects one’s personality and boosts the wearer’s confidence. If you dress well, you feel good.
origins
Johnny Love was born in 2006 from fashion designer John Vinnem’s idea to create a men’s capsule collection that is elegant yet not too formal. In his opinion, Norwegian men in the early 2000s were dressed either very casually or very formally.
Norway is one of the coldest countries in the world, so the desire to make outerwear that is both practical and fashionable was an important theme for the brand. “Our clear mission is for men to dress smarter in everyday life,” Vinnem told Johnny Love’s website.
evolution
Over the years, Johnny Love has grown into an internationally recognized brand known for its quality fashion. In addition, the label is also characterized by its strong values. The men who wear it are committed to a sustainable planet, better working conditions in the clothing industry and want their products to last a lifetime.
Current
Today, Johnny Love has stores across Europe including Austria, Belgium, Denmark, Germany, Greenland, Italy, the Netherlands, Norway, Sweden, Switzerland and the United Kingdom. In addition to the men’s collection of the label, there is also a women’s collection. All products are available in the brand’s online store.