On the closing night of the Serie A championship, Formula 1 achieved huge ratings and reached a 7 percent share
Great ratings yesterday on Sky for Formula 1. Kimi Antonelli – idol of fans and enthusiasts – won the fourth GP of his season in Canada while the Ferraris of Hamilton and Leclerc placed second and fourth respectively, both alongside Max Verstappen, who finished on the lowest step of the podium.
emotions…social
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A spectacular motoring weekend, starting from qualifying and then from the sprint which sparked tensions between Kimi and his teammate Russel, who according to the Italian was guilty of having voluntarily cut him off. A series of events that kept the public glued to TV and social networks, with a boom in views on SkySport F1’s social channels. In fact, over the weekend, 805 thousand unique users were reached, 4 million 800 thousand page views and 1 million video views on the site, as well as 1 million 800 thousand interactions and 26 million video views on the broadcaster’s channels.
share and audience
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Television ratings did the same: with the Canadian Grand Prix live from 10pm on Sky Sport F1 and Sky Sport Uno – which totaled 1 million and 119 thousand average viewers in total audience, with 2 million and 22 thousand unique contacts and a 7% TV share. There was also a great following for the post-race studies, which on Sky reached 385 thousand average viewers and 4% TV share, while the free-to-air broadcast of the race on TV8, broadcast at 11.40pm, achieved an excellent result with 798 thousand average viewers and 11.6% TV share.
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