The Japanese sporting goods manufacturer Asics today announces the opening of the Asics Basecamp. It is the brand’s first training base in the Alps and was created specifically for the Asics Trail Team. The camp is located in Les Houches near Chamonix, France. It marks another chapter in the brand’s ongoing commitment to trail running and supporting its athletes. It offers Asics elite trail athletes a special environment to train, relax and exchange ideas.
The Asics Basecamp consists of a chalet that offers space for around ten athletes. It serves as a home away from home and offers direct access to some of the most challenging trail running routes in the world as well as an on-site gym. During their stay, the athletes have access to a team of local physiotherapists, medical experts and a data scientist. This team provides physical and mental care so that they feel comfortable and can perform at their best.
Santiago Martinez Ric, Head of Sports Marketing at Asics EMEA, said: “Asics Basecamp is rooted in the Asics philosophy of ‘Sound Mind, Sound Body’ and reflects our holistic approach to performance and sports marketing. It was created to support the physical and mental well-being of our athletes. With the opening of the camp, we are expanding our commitment to the Asics Trail Team. We are creating a unique space that allows athletes to connect in one of the most inspiring places in the world to network, prepare and be successful.”
Ben Dhiman, athlete at Asics, adds: “Training in a place like Chamonix is a game-changer. The terrain, the altitude and the energy push you in a way that you can’t replicate anywhere else. Not all athletes can afford that. But Asics Basecamp now gives us the opportunity to fully focus on our training and recovery. At the same time, we can connect with our teammates and other trail lovers. Presence in the mecca of trail running is exactly what younger trail athletes in particular need to reach the next level.”
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