This summer, Calzedonia presents Hailey Bieber as its new digital brand ambassador – the perfect partner for stylish poolside moments. The campaign connects Calzedonia, an established brand in the international swimwear and hosiery market, with Hailey Bieber – entrepreneur, model and influential cultural trendsetter. The partnership reflects the brand’s growing international presence while strengthening its premium positioning through a modern, contemporary perspective.
Hailey Bieber is synonymous with an effortless dressing style with clean lines, understated sophistication and an instinctive understanding of modern style. Her preference for minimalist yet sophisticated silhouettes fits seamlessly with Calzedonia’s design philosophy, where impeccable fit and refined details are characterized by Italian craftsmanship.
Photographed by the pool, Hailey Bieber presents key looks from the summer collection, including the Bicolor Piping triangle bikini top, combined with the matching thong bikini bottoms in the color “Butter Yellow”. In her second look, she combines the Sequin Net triangle bikini top with Brazilian bikini bottoms with narrow ties and sequins – both in the color “Cream White”.
The images combine retro-inspired swimwear silhouettes with Hailey’s signature “California Cool” aesthetic, conveying a modern take on summer glamour. Launching globally on digital platforms, the campaign appeals to younger generations through fresh and contemporary imagery, while remaining true to the brand’s core values of quality, innovation and timeless Italian style.
Hailey’s Calzedonia swimwear campaign was produced by Bolded, OBB’s branded content studio. Adrian Martin acted as photographer.
