Marquee Brands takes over the majority of Roberto Cavalli’s shares.
After potential partnerships and even a sale were reported around a year ago, the US brand management company announced on Wednesday that it had reached a final agreement to acquire a majority stake in Roberto Cavalli. The acquisition takes place as part of a strategic partnership with the Dubai-based Damac Group, whose portfolio previously included the brand.
The transaction is expected to close in the second quarter of 2026. Thereafter, Damac Group “will remain a significant shareholder,” it said in a statement. The Roberto Cavalli fashion house, founded in Florence in 1970, becomes part of the global brand portfolio of Marquee Brands. This includes Martha Stewart, Laura Ashley, Sur La Table, Bcbgmaxazria and Stance.
“The addition of Roberto Cavalli further strengthens Marquee Brands’ position as a leader in the luxury and lifestyle sector and increases total portfolio retail sales to approximately $5 billion,” the statement continued.
“Roberto Cavalli is one of Italy’s defining luxury fashion houses with a bold creative identity and an enduring brand image,” said Heath Golden, Chief Executive Officer (CEO) of Marquee Brands. “We see extraordinary potential to build on this foundation through careful brand management and strategic expansion. In partnership with Damac, a leading luxury real estate company, we will continue to enhance the Roberto Cavalli experience worldwide.”
The Level Group as operational partner
“Roberto Cavalli is one of the most distinctive luxury brands in the world. After spending several years solidifying the brand’s foundations, we have been looking for a strategic partner with the necessary expertise to take the brand to the next level. We are confident that Marquee Brands is the right partner to do this,” added Hussain Sajwani, founder of Damac Group.
Marquee Brands will accelerate Roberto Cavalli’s growth by introducing new categories, services and experiential touchpoints. Expansion is planned for Europe, the United Kingdom, the United States, the Middle East, Asia Pacific and Latin America.
Damac will further expand the brand’s presence through Roberto Cavalli residences and hotel projects in key global markets, strengthening the brand’s luxury position and appeal. The partnership creates a powerful platform. It combines Marquee Brands’ expertise in global brand development with Damac’s leadership in luxury real estate and hospitality, opening significant new opportunities for Roberto Cavalli’s future.
As part of the transaction, Marquee Brands announced that Milan-based The Level Group (TLG) will be its key operating partner. The Level Group will lead the development, production and distribution of the brand’s women’s and men’s collections. This is intended to ensure a uniform and sophisticated product vision in the key markets.
Additionally, TLG will assume responsibility for retail, e-commerce and wholesale distribution in Europe and the United States. This strengthens Roberto Cavalli’s direct-to-consumer presence and global retail strategy.
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