The Oberalp Group is ushering in a generational change. From June 1st, Ruth Oberrauch will take on the role of President of the South Tyrolean Oberalp Group. In addition, a new CEO will take over in the fall.
Ruth Oberrauch is succeeding her father and company founder Heiner Oberrauch, the sporting goods company announced on Wednesday evening. He will give up his operational activities but remain a member of the supervisory board.
“I see my role as a bridge builder because I know that I can give the group a positive direction for the future,” emphasized the manager. “No one wins alone anymore. Strategic partnerships are a crucial success factor, both inside and outside the company.”
Stefan Rainer becomes CEO
The transition process also affects operational management: Stefan Rainer will take on the role of Chief Executive Officer (CEO) from October 1, 2026. This happens after a training period alongside Christoph Engl, who has been CEO of the group since 2018. Engl will end his mandate at the end of September and support the group as a senior advisor from 2027.
The Oberalp Group, founded in 1981, has a portfolio of 18 exclusive sports brands. Seven of these are own brands, including Salewa, Dynafit and LaMunt. The group is responsible for brand development and sales on the Italian and European markets for eleven other brands, including Under Armour, Fischer, Bollé and Blackroll.
Oberrauch gives up LaMunt management
Ruth Oberrauch, who has been with the company for over 15 years, brings a vision based on creating innovative synergies and strategic partnerships.
In her new role, Ruth Oberrauch will hand over leadership of LaMunt. LaMunt is a community mountain sports clothing brand designed by women for women. Oberrauch himself founded the brand in 2022 and thereby closed a gap in the outdoor market.
“The next generation will do better than me and this transition reflects our vision of conscious and responsible growth,” says Heiner Oberrauch. “Through careful planning and involving the family in company management, we want to ensure stability and clear responsibilities. We also ensure that the basic values that have characterized the Oberalp Group for over forty years are maintained.”
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