Hema achieves sales and profit growth in its anniversary year

The centenary year has begun festively for Hema. The Dutch retailer is not only starting 2026 with an anniversary celebration, it is also recording increasing sales and profits, modernized stores and growing appreciation among customers.

In the 2025 financial year, Hema achieved gross sales of 2.3 billion euros. This is an increase of 5.6 percent compared to the previous year. This emerges from the annual figures that Hema published on its company website. Operating profit, excluding special items, rose by 16.1 percent to 108.2 million euros. Profit before taxes amounted to 59.4 million euros, an increase of 48 percent.

According to Hema, the growth was visible across all categories. This includes everyday items, groceries, cosmetics and seasonal products. The company cites, among other things, the renewed lipstick range with refillable packaging and the new tableware line ‘Puur’ as examples of product innovations.

Renewed branch inventory

Hema also continued to modernize its branch network. In 2025, 125 branches received the so-called ‘Hema-100’ look. Franchisees also opened 82 modernized branches. A total of 300 of the 770 branches have now been adapted to the new store concept. According to Hema, the modernized branches lead to more visitors, higher sales and greater customer satisfaction.

In the area of ​​sustainability, Hema reports that its Dutch branches have now completely switched to wind energy. As a result, CO2 emissions will continue to fall in 2025.

Chief Executive Officer (CEO) Saskia Egas Reparaz explains in a statement that Hema is investing “in a stable manner” in affordable quality, modernizing its branches and its online offering.