Italian fashion house Etro’s summer collection captures the essence of travel art as an authentic and deeply inspired lifestyle. The protagonists of the campaign travel through the landscapes of a volcanic island. You are guided by a feeling of lightness and creativity, in an instinctive dialogue with color.
The season reinterprets Etro’s iconography from a contemporary perspective, where nature and artisanal savoir-faire come together.
The looks for women feature fluid, layered silhouettes made from natural fabrics and tactile textures. Crochet, sangallo on duchesse and cotton jacquard alternate with various silk finishes such as twill, fil coupé and crepe de chine. Dreamlike plants grow and bloom against sky blue backgrounds. Suits and dresses with flounces feature prints that appear to have been painted onto the fabric. Knitwear is woven with openwork patterns and rainbow-colored stripe geometries. Denim evolves into jackets and pants decorated with paisley prints.
The color palette moves through floral and botanical elements to warm, enveloping tones. Ivory meets coral, green and ochre, while structured fabrics evoke tropical atmospheres. Fringes resonate with movement in dresses and kimonos. Swimwear includes bikinis, one-pieces and silk pareos. Shirts, tops and t-shirts are decorated with all-over graphics and motifs of butterflies and flowers.
In selected looks, the collaboration with British artist Tabby Booth reveals an enchanted universe. It combines nature and myth into an imaginary bestiary. Etro’s legacy meets a folk-inspired vision. This is populated by stylized animals, primitive figures and tree-like shapes. Paisley is deconstructed and reinterpreted with an exotic touch. It features bold brushstrokes and sharp color contrasts on kaftans, kimonos, pajama sets, denim and swimwear.
On this journey, tailoring follows a modern nomad. He explores the world and collects encounters, impressions and fragments of timeless beauty.
In the men’s collection, the color spectrum pays homage to earth and sky, with golden yellow and blue alongside earth tones and violet. When it comes to fabrics, natural fibers are preferred: linen; Cotton; and blends of silk and lightweight wool for tailored pieces. Key pieces include jackets with all-over paisley prints or solid color options with floral lining; knitted polo shirts and bowling shirts with placed prints; Western-style denim with jacquard motifs; and coordinating accessories like scarves, bandanas and espadrilles in suede with jute soles and leather trim.
The focus is also on the suitcase set, which was created in collaboration with Globe-Trotter. Here the Arnica fabric covers the vulcanized fiber structures. A patch reading “Since 1968” commemorates the year the brand was founded and the deeper meaning of the Pegasus as a symbol of freedom and discovery.
The Etro summer collection will be available from May 13th in Etro boutiques, on the website and at selected wholesalers worldwide.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
