In Russia, there are more women among online sellers than men – RBC

The pandemic year 2021 brought two trends to the online sales business: the share of women who sell goods through marketplaces exceeded the share of men; in this segment, the share of young people under the age of 25 has also increased sharply

In 2021, the number of women entrepreneurs who work online through marketplaces exceeded the number of men. The Wildberries experts came to such conclusions as a result of the research (RBC has it).

If at the end of 2020, 54% of businessmen in this segment were men, then by the end of 2021 the share of women who conduct online business was 53%. It is noteworthy that, at the same time, the choice of goods for sale through marketplaces practically did not change: 45% of respondents sell clothes, shoes and accessories, 30% – goods for home and repair, 17% – goods for children.

The share of young entrepreneurs under the age of 25 also increased significantly over the year: from 6% to 16%. Most (50%) of online businesses are between the ages of 26-35. The smallest (1%) share of entrepreneurs is over 55 years old.

Survey participants said that about 50% of them buy goods from Russian manufacturers or produce them on their own. 47% of respondents increased their sales by 10-100% over the year, and 15% of sellers more than doubled their sales.

At the same time, 41% of respondents work with a turnover of 100 thousand to 1 million rubles. monthly, 27% – from 1 to 5 million rubles, 9% – from 5 to 20 million rubles.