The live commerce specialist HSE grew profitably in the 2025 financial year despite difficult conditions.
On Wednesday, Home Shopping Europe GmbH announced that sales increased by four percent to 641.6 million euros last year. The company explained that earnings had also increased, without giving specific figures. The EBITDA margin adjusted for special effects was 14.7 percent.
In an environment characterized by “reluctance to purchase, increased propensity to save and geopolitical uncertainty,” HSE said it managed to retain its “stable, loyalty-driven” regular customer base of 1.15 active customers. It was also able to benefit from “successful acquisition of new customers in the course of digital scaling”.
Linear television remains “an essential anchor within the overall model with a stable reach and constant viewer numbers,” emphasized the company. The focus is now “on the expansion of scalable digital channels, especially in the area of social commerce”. HSE continues to rely on “a platform-based live commerce model that integrates TV, e-commerce and social commerce”.
