About R-kiosk’s communication, Iltalehti was told that one of the biggest changes is that the kiosks will become stores. Many may be surprised to learn that gaming machines are not coming to new Ärrä stores.
The R kiosk is divided into three different brands. Jussi Partanen
Some of the traditional R-kiosks will soon be history. Today it was reported that R-kioski is divided into three different brands.
They are the familiar R-kioski, the new Ärrä and a new, as yet unpublished cafe concept.
At Iltalehti’s request, R-kioski’s communications listed the upcoming changes. The communication emphasized that not all changes can be revealed yet.
In Eura, R-Kiosk is run by merchant Teemu Siltanen. The picture is from last autumn. Jussi Partanen
1. Alongside the R-kiosks, two new brands will emerge, Ärär and a yet-to-be-released coffee chain.
2. Ärrä stores are concentrated in cities and they specialize in take away food and drinks. Food will be in the center.
3. In Ärrä stores, the selection is focused on a trendier and healthier selection, speed will also be important in the future.
4. The first Ärrä opens as a pilot in June at Sanomatalo in Helsinki. It is used to gather feedback from consumers about what they want to see in stores in the fall.
5. More Ärrä stores will open in the fall.
6. Likewise, a new coffee shop chain will open in the fall.
7. There will be no gaming machines in Ärrä stores.
8. The company’s name changes to Reitan Convenience Finland.
Correction 6.5. at 1:46 p.m.: The gaming machines will remain in the R-kiosks, but they will not come to the new Ärrä stores.