Grocery stores and tourism are closely related.
Tourists hope to find local products in the grocery store. K supermarket
Tourists and grocery stores are a combination that probably all of us recognize. Most of us are interested in local food products, whether we are traveling abroad or at home.
Now a bold opening is being made in Finland. The K-supermarket chain decided to embrace the current travel trend with the result that the chain’s grocery stores are listed on the travel service Tripadvisor. It is reportedly the first time in the world that a grocery store chain lists several of its stores as tourist attractions in the service.
From the idea of a shopkeeper at Helsinki’s K-supermarket Kamppi, a viener was born, which was named Helsinki-viineri. Although the vinaigrette baked by Fazer is still known in its birthplace as Kamppi vinier. Eeva Paljakka
According to Visit Finland, food shopping tourism is one of the most interesting phenomena in food tourism this year. Grocery tourism is indeed a rising tourism trend. Järvenpää’s K-citymarket, chosen as the world’s best grocery store, has its own chapter in this tourism, which alone may attract foreign and Finnish tourists to Järvenpää. The store won the IGD Awards’ Store of the Year 2019 competition just under seven years ago.
According to an international study by Visit Finland, tourists are especially interested in local products in Finland when it comes to food. The research shows that Finnish food culture arouses curiosity among international tourists, but its awareness is still limited.
Paistopitte products are easy to take with you on your travels. Rice and Karelian pie are especially favorites of Finns. K supermarket
Visit Finland’s food tourism expert Terhi Hook states at the press conference organized by K-supermarket that Germans and Japanese especially seek culinary experiences in Finland.
– Finland’s strongest food-related images are arctic flavors, fresh game and fish, and food from pure nature, Hook says.
Stores of the K-supermarket chain will be added to Tripadvisor in stages. In the first phase, large stores with a lot of local products in the capital region, such as Kamppi and Mustapekka in Helsinki and Lippulaiva in Espoo, will be brought there.