NN.07 will remain on a growth path in 2025

Copenhagen menswear brand NN.07 has reported a “strong” 2025. The company explained that the momentum of recent years has continued in all markets.

According to a statement, sales rose by 18 percent last year compared to 2024. Earnings before interest, taxes, depreciation and amortization (EBITDA) adjusted for special items amounted to seven million euros despite a “challenging cost environment” and continued investments in international expansion.

CEO Anders Rahr was satisfied. “What makes us proud is that this result is not due to one single thing,” he said in a statement. “It reflects the strength of the team, the product and our partners, as well as the brand dynamics we are experiencing.”

“The momentum we’ve built is starting to show. We’re still at the beginning of our international journey, and the focus remains the same: building a global brand city by city and creating future classics that people keep coming back to.”

NN.07 stands for “No Nationality”. Founded in 2007, the brand has become known for its high-quality, wearable basics. These include the “Simon 1000” chinos, which contributed to the successful launch of the label, and the “Theo”, a durable chino made of cotton twill. This also includes the “Gael” jacket that Jeremy Allen White wore as Carmy in the television series “The Bear”.

The brand has used the hype surrounding its so-called “future classics” to expand internationally in key markets. Brand spaces and flagship stores in cities such as Copenhagen, London and New York are now strengthening their global presence.

Outside of its own stores, NN.07 is also available at more than 600 premium retailers worldwide, including Harrods, Harvey Nichols, Liberty, Nordstrom, Bloomingdale’s, Fred Segal, Printemps and Mr Porter.