The French-Moroccan fashion house Casablanca has appointed Didier Nguyen as Chief Executive Officer (CEO) with immediate effect. He joins Casablanca at a crucial stage in its development. This is characterized by international expansion and the strengthening of the positioning at the interface of sport, travel, culture and luxury.
The appointment follows the departure of Frederick Lukoff, who has served as CEO since 2023. Lukoff now takes on the role of senior advisor.
With Nguyen, the label founded by designer Charaf Tajer is bringing an experienced manager on board. Nguyen has held key positions at various luxury fashion houses such as Saint Laurent, Dior, Givenchy and Amiri, among others
“I have long admired Didier’s career and his ability to combine product instinct with strategic vision,” says Tajer. “He shares our passion for beauty, craftsmanship and storytelling, which are at the heart of everything we do. We have many cultural and values-based similarities. There is a genuine mutual respect and I look forward to shaping the next chapter of Casablanca together.”
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