The Danish brand Les Deux confirms its resistance and agility. In 2025, the Copenhagen label recorded a 13 percent increase in sales, marking its fourteenth consecutive year of growth, despite a tight global wholesale market.
While the fashion industry is experiencing a significant slowdown, Les Deux is in robust shape. For the 2025 financial year, the brand reports a profit before taxes of 8.68 million euros. The gross margin amounts to 16.04 million euros, while the equity increases to 17.94 million euros. This solid financial performance testifies to the relevance of international expansion and rigorous operational management.
Proximity to partners as a driving force
The secret to this success is direct integration in key markets. For two years, Les Deux has been internalizing its business and replacing agents and distributors with self-management. This was most recently the case in the Netherlands, Belgium and Luxembourg as well as in Switzerland and Greece.
“It’s no secret that the wholesale market is difficult at the moment. However, our approach has been consistent for several years and that is driving growth,” explains Kristoffer Haapanen, Chief Executive Officer (CEO) of Les Deux. “The closer we are to our partners, the better the brand performs. It is an industry that thrives on human relationships.”
Physical and international offensive
The year 2025 was marked by massive local expansion: more than 250 new wholesale accounts were opened worldwide. Showrooms were also opened in London and Amsterdam as well as a flagship in Paris.
Les Deux has no plans to slow down and expects double-digit growth again in 2026. The target for profit before taxes is between ten and 11.4 million euros.
With the Fall/Winter 2026 collection, the brand will almost double its presence at Nordstrom in the USA from 15 to 25 points of sale. In France, the network is expanding with 15 new addresses, including leading retailers such as Hors Série in Rouen. This confirms the appeal of the Danish ‘preppy streetwear’ style among premium retailers.
Les Deux was founded in 2011 in a Copenhagen basement with just a few white t-shirts. Today the brand is present worldwide and is sold by major retailers such as Galeries Lafayette, KaDeWe and Selfridges.
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