The Art Rooijakkers show Survive Your Family started badly, but has now collapsed even further. “OMG,” shouts TV authority Tina Nijkamp. “It has completely fallen into the ratings canyon!”
Art Rooijakkers had a solid TV job as presenter of News of the Day, but he left that and is now simmering in the reality corner of Talpa. The score? Terribly bad. His program Survive Your Family started last week with 333 thousand viewers and yesterday there were 192 thousand viewers left. “OMG!”
192 thousand
It is an ‘unprecedentedly low’ score, according to Tina. She talks in her podcast Tina’s TV Update: “A disaster for SBS 6, because Survive Your Family only had 192 thousand viewers yesterday. 192 thousand! Yes, that’s for a program of that size… It’s a kind of Expedition Robinson meets Casa di Beau meets everything, actually.”
The show follows celebrity families who enter the jungle and have to be the first to reach the finish line. “That program makes no sense at all. But now only 192 thousand viewers remain. Very few and yes, it is also the second flop in a row for SBS 6 of Signal Stream. They produce it. That is Giel de Winter’s production company.”
Giel no success
Giel is not a hit gun, according to Tina. “Roadtrippers VIPS was also a huge flop. They may make many productions, but Watch Your Back on NPO Start also does not seem to have been viewed well. We do not know the figures, but various rumors in the market indicate that it has not been very successful. That is very annoying for that company.”
It is also ‘dramatic’ for Art Rooijakkers, she says. “What else he will do for SBS 6 after this… Yes, of course he will still get a program here or there, but this is of course what he likes most: presenting on location. (…) You could just see that he felt a little less at ease in the studio.”
What now?
What would Tina do as channel boss? “I would say: switch it with Mr. Frank Visser. Try that first. I would do that. That Thursday is not a slot on SBS for this type of television. So I would switch it, because Mr. Frank Visser always scored well on Thursday, about 700 thousand viewers, and then you can try this on Wednesday.”
“Maybe it will turn out a little better. If that doesn’t work out – yes, it is of course just a bad program, so it won’t score very well anyway – you can always take it off the air. So enough headaches at the SBS offices today.”