Short-term rental is an increasingly popular solution for long weekends, weekends and holidays. But behind the apparent convenience there can be hidden traps that are not very visible, especially when booking for another person. If the credit card used for the booking is not accepted for the deposit at the desk, the person at the desk should clearly explain what the proposed new contract includes. It doesn’t always happen: in the rush, the idea may pass that the most expensive option is also the only one possible. And in the end, in addition to the damage, comes the insult

Valerio Boni

April 24 – 10.14am – MILAN

With April 25th upon us, and a long series of weekends, holidays and travel opportunities that from now until the summer will push many to move for tourism, work or to welcome friends and relatives arriving from abroad, short-term rental once again becomes one of the most practical solutions. It allows you to have a car only when you need it, avoids the fixed costs of owning it and, at least apparently, can be booked in a few minutes. This very simplicity, however, risks hiding some pitfalls that only emerge at the time of withdrawal. A fundamental issue to clarify concerns the difference between rental payment and security deposit. For the customer it is not always an immediate distinction, but in rent-a-car it is fundamental. The fact that the system accepts online payment does not automatically mean that the reservation can be collected. A credit card in the name of the main driver is always required at the desk, necessary to block the deposit. If that card is missing, the reservation becomes unusable, without there being the right to any refund, total or partial.

book for others

It is a particularly insidious problem precisely in one of the most frequent cases in this period: when you book on behalf of another person, for example a guest arriving in Italy and to whom you want to make a ready car available. From the point of view of those who book, it seems like a perfectly logical solution: you enter the driver’s data, you pay with your card and think you have solved the problem. In practice, however, if the person who has to collect the car does not have a valid personal credit card for the deposit (debit and rechargeable cards are not valid), the rental is canceled completely and the reservation is lost. And this is where transparency comes in. It is not enough to claim that everything is written in the terms and conditions. If a rule is so important that it could invalidate the reservation, it should be prominently displayed before payment. Indeed, it would be even more correct to prevent the operation upstream: if the system knows that the card used online is not in the name of the person who will have to collect and drive the car, and also knows that a personal card will be requested at the counter for the deposit, it should not allow you to conclude a booking that is destined to fail.

the trap is around the corner

That’s the whole point: a well-designed platform shouldn’t just collect payment and send the problem back to the desk. It should block the most predictable errors, preventing the customer from discovering too late that they have purchased a service that, in practice, they cannot use. In fact, when the contract fails, the problem is not only organizational but also and above all economic. The already paid reservation is not simply corrected or reactivated on the spot, it effectively lapses, without any compensation being provided. And, even worse, it is not certain that the same booking can be resumed immediately, not even if the person requesting it is always the same person for whom it was made. At that moment we start again from scratch, with a new practice and with the prices of the moment.

surprises lurking

And it is precisely here that the most painful gap can open up. On spring long weekends, on high-demand weekends and, even more so, as summer approaches, the initial rate found online may no longer be available a few minutes later. Furthermore, it is possible that, counting on the panic that is triggered, services such as total coverage, roadside assistance or second driving will be added to the desk, increasing the final price. “Forgetting” to explain to the customer the complete offer proposed, implying that it is the only one available. Take it or leave it. Thus a rental that seemed convenient can end up costing up to five times more than the original rate, or even six times as much if you add the amount already paid for the booking that has become unusable. All this may be formally compatible with the contractual conditions, but it remains a critical point in terms of clarity. Because for the customer the substance is simple: he has paid for a service, he shows up to collect it and discovers that he cannot use it. To get the same car, at the same time and in the same place, he has to do it all over again under much worse economic conditions. The issue of insurance coverage also deserves attention. The most attractive offers are often the basic ones, with high deductibles. At the counter, a more complete and reassuring formula can be offered, but it is decidedly more expensive. The problem is not the existence of these packages, but the way in which they are proposed: freedom of choice only exists if the customer has clear information and time to decide, not if he is faced with a take it or leave it.

take the time you need

Time is an important element in all phases, from online booking to collection. Starting from the beginning, online offers change rapidly and a rate seen shortly before is not necessarily still available when you have to start from scratch. If the time available runs out, you have to start the sequence again from the beginningand this is certainly not an incentive to carefully read all the clauses of the contracts, as would be normal and advisable. To avoid unpleasant surprises, before booking it is worth checking some essential points: the main driver must have a real credit card in his name; those who pay, those who book and those who collect must be compatible with the company’s conditions; the amount of the deposit, deductibles, costs of extras and the possibility of modification or reimbursement must be verified.

two eyes are not enough

The final lesson is simple: precisely in periods in which short-term rental appears to be the most convenient choice, we must remember that the online price is only the first step. The real difference is made by the conditions governing the withdrawal. And if a detail is so important that it could blow everything up, with the loss of the reservation already paid for and the risk of having to redo the contract at a multiplied price, it shouldn’t only emerge at the counter: it should be reported immediately, or better yet, prevent a reservation that is destined not to work out in advance.



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