Italian eyewear manufacturer Safilo Group announced on Monday that it has signed an exclusive agreement with Bollé Brands. This aims to take over Spy+ and Serengeti, two US brands in the sports and outdoor sectors as well as high-quality eyewear.
According to the group, Spy+ is an authentic and established brand in the sports and sunglasses segment. It is intended to further strengthen Safilo’s presence in the sales channels for sports and outdoors in the future and forms an ideal complement to the portfolio of the Smith group brand. Serengeti looks back on decades of history. At Safilo, she will expand the high-quality eyewear category. In 2025, the two brands achieved combined sales of around 39 million US dollars (33 million euros).
The planned acquisitions are part of the strategy of the Padua-based eyewear manufacturer. The company aims to make targeted acquisitions of brands to “strengthen the group’s presence in segments with high growth potential”. The acquisitions are now intended to “contribute to the further enhancement of its own brand portfolio, which includes Smith, Carrera, Polaroid and Blenders,” according to the statement. Completion of the transaction is still subject to customary antitrust approvals.
The Safilo Group closed the 2025 financial year with sales of 983.4 million euros. This corresponded to currency-adjusted growth of 1.8 percent compared to the previous year. On an organic basis, revenue increased by 2.6 percent.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]