The Danish fashion brand Aiayu was able to significantly increase its earnings in 2025. According to a statement, gross profit amounted to 4.6 million euros, growing by 22 percent compared to the previous year. The net profit increased from 740,000 to 970,000 euros.
Equity grew from 3.7 million euros to 4.2 million euros and liquid assets increased from 1.4 million euros to 2.4 million euros. The average number of employees was increased from 31 to 36. Sales figures were not published.
Founded by Maria Høgh Heilmann, the company focuses on clothing and lifestyle products made from natural materials and develops two collections per year. In 2025, Aiayu said it invested in wholesale partnerships, digital performance and the further development of its own e-commerce platform.
Aiayu was founded in 2005 and is based in Copenhagen. The brand operates three stores in Copenhagen and one in Aarhus. It is sold internationally through selected retail partners.
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