The Swiss sporting goods provider On Holding AG has further strengthened its presence in the USA. On Wednesday, the sneaker specialist opened a new store in the East Coast metropolis of Boston. According to its own information, On now has 15 stores in the USA and a total of 70 worldwide.
In Boston, the company moved into premises on the popular shopping street Newbury Street. There it now offers a selection of shoes, clothing and accessories from the areas of running, tennis, training, outdoor and lifestyle on an area of around 260 square meters.
The opening took place just a few days before this year’s edition of the prestigious Boston Marathon. Dan Schade, general manager for the Americas region at On, explained the location decision. “Boston has a deep-rooted passion for running and a strong sense of performance – traits that are central to our brand ethos,” he said in a statement. “Opening on Newbury Street during this legendary week is an incredibly significant milestone for us.”