Dressler is continuing to expand its pop-up concept. After temporary retail space at Breuninger in Düsseldorf and Modewagener in Baden-Baden, the men’s clothing retailer is now opening a space at Engelhorn in Mannheim, as the company announced on Friday.
The newest temporary space is on the retailer’s fifth floor. This means that the brand is located in Engelhorn’s luxury department, which shows that the upgrading of the brand is understood and supported by retailers, according to the statement. The aim of the area is also to inform customers directly at the point of sale about the range expansion and the modernized brand appearance.
The pop-up will be at Engelhorn in Mannheim until May 11th.