Ikea published a prank on April Fool’s Day, which was surprisingly well received.
Meatball portions are served in the restaurants of Ikea department stores. Vesa-Matti Väärä/Financial life
A prank news about a meatball-flavored lollipop published on April Fool’s Day, i.e. April 1, attracted attention in Finland and the world. Now the Ingka Group, the largest Ikea retailer, and Chupa Chups, one of the world’s most famous lollipop brands, are making the joke a reality.
In June, the companies will bring meatball-themed lollipops to hundreds of Ikea department stores around the world.
Ikea says in its announcement that Chupa Chups has developed a playful lollipop that draws its inspiration from the flavors and atmosphere of the iconic Swedish meatball and its classic lingonberry sauce. According to the release, Tikkari interprets the spirit of Ikea food in a new and surprising way.
Ikea round lollipops will be distributed to customers in June. Ikea
– On April Fool’s Day, we floated the idea of a round lollipop. And we couldn’t help but take the idea a step further, especially after the enthusiastic reception. Together with Chupa Chups, we are now bringing this playful idea to life. It’s a fun way to celebrate our love for food and show that even a simple joke can turn into reality and connect people in surprising ways, says Ingka Group’s commercial director Javier Quiñones in the bulletin.
A total of one million lollipops are produced, and they are distributed to Ikea department stores around the world. However, the product cannot be purchased. According to Ikea, the lollipop will also be available in Finland.
– Customers can taste the lollipop free of charge when visiting an Ikea department store in June. A more precise date will be announced later, says Ikea Finland’s PR manager Marjukka Hilden For Iltalehti.