The promise of longer, sunnier days makes you want a lighter wardrobe. For spring/summer 2026, the Marseille-based brand American Vintage relies on comfortable materials, warm retro colors and flowing fits. These pieces perfectly complement the essentials that make up the brand’s DNA.
On the way to Lisbon
This season, the American Vintage team traveled to Portugal, to the cobbled streets of the capital. As always, the brand opted for authentic street casting. The faces of the spring/summer collection – women, men and children – are diverse and unique at the same time.
“We photographed both indoors and outdoors. Once again we collaborated with Pepe Lobez, a photographer we highly respect at American Vintage. Videographer Thomas Lachambre, with whom we collaborate frequently, perfectly captured the essence of this new collection. Together they captured the portraits of our models from this season, who are now part of the AMV family.” Jenny Lazzarelli, Image Director at American Vintage
An energetic season
This season three worlds come to life: first ‘Delicatessen’, a decidedly feminine and charming line. Soft materials and flowing shapes play with volume and ensure a comfortable look. Fabrics range from shiny velvet to soft knitwear. The color palette consists of pastel tones such as butter yellow and soft marshmallow pink. It is complemented by a fresh, lively shade of blue. These colors can be found in various beautiful prints, for example with dots or stripes.
This is followed by ‘Farmers Market’, a collection inspired by the South, Provence and old tablecloths. These influences are translated into comfortable clothing that you can wear all day long. It is suitable for both the city and the garden. The colors are vibrant, with strawberry red, lemongrass green and mottled blue. They are combined with prints ranging from fruity to floral.
Finally, the collection takes you back in time with ‘Laundry’. This nostalgic line pays homage to the colorful laundromats of the 80s. Retro fits are combined with different materials: soft knits, denim and sweats. The color palette is bold and retro, with yellow, bright pink and purple.
The vacation can begin
The men’s collection is about simplicity and relaxation and is divided into three themes. First up ‘Calm in Chaos’, a wardrobe perfect for waterfront walks. It evokes the gentle, nostalgic atmosphere of summer. Cotton is combined with sweats and denim, the brand’s signature materials. The colors are calm and natural, such as ecru, light brown and green.
‘Countryside Gateway’ conveys a different atmosphere, where the focus is on exploring and spending time in nature. The clothing is more functional and more geared towards outdoor use. The materials are both water-repellent and comfortable. The color palette is inspired by landscapes, with shades of green, yellow and brown.
The highlight of the collection is ‘Summer Lab’, a relaxed take on classic office wear. It’s the moment when work gives way to vacation. This is about stylish relaxation with light cotton fabrics and reinterpreted tailoring. This feels supple and comfortable and often features subtle stripes. Fits are looser and colors range from light gray to deep dark gray.
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