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George Cleverley is the only shoemaker in Mayfair, hand-making shoes since 1958. This makes the brand one of the most historic names in London. The brand’s signature ‘Chisel Toe’ and razor-sharp silhouette have graced the feet of some of the world’s most sophisticated men. These include historical figures such as Winston Churchill as well as today’s collectors who appreciate the masterful workmanship in every detail. This film goes behind the scenes to meet the dedicated craftsmen who uphold George Cleverley’s legacy. The focus is on the last, the leather and the legend.

This article was created using digital tools translated.


FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

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