Building on the success of his previous launch events in New York and Shanghai, David Beckham made two personal appearances in Berlin on March 26th. There he celebrated the launch of the third drop in his ‘Boss by Beckham’ collection.
Boss Store Berlin Ku’damm
At the exclusive event in the Boss Store on Berlin’s Ku’damm, David Beckham wore a key look from his new spring/summer range. He wore a double-breasted charcoal gray blazer made from a blend of wool, silk, linen and cashmere. He paired it with a navy blue linen T-shirt and brown pleated cotton trousers. Cream leather and suede sneakers and a brown suede-trimmed canvas belt completed the look.
Boss by Beckham pop-up at KaDeWe
The evening continued in the iconic Berlin department store KaDeWe. The department store opened its doors for the new Boss by Beckham pop-up. The brand also completely took over the shop windows and the facade of the store.
This immersive shopping experience at KaDeWe is the first Boss by Beckham pop-up in Europe and showcases the versatility of the collection. For the opening night celebrations, David Beckham wore other key pieces from the Spring/Summer 2026 collection. His outfit consisted of a supple brown nappa leather jacket, combined with a short-sleeved, cream-colored knit sweater made of virgin wool. He wore brown stretch cotton trousers and cream leather sneakers with contrasting suede trims.
The new ‘Boss by Beckham’ wardrobe marks the third chapter of Boss’s long-term partnership with David Beckham. It is based on a shared vision of excellence and a feeling for the right outfit.
Elegant silhouettes in tailoring, casualwear and warm weather essentials adapt to all occasions and are also timeless. Quality summer fabrics, from airy blends to soft textures, offer both structure and lightness. The collection is now available on the website, in Boss stores worldwide and at selected Boss wholesalers.
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