Happy Birthday! In 2026 there were birthdays to celebrate. Starting from that of iODonna which turns 30. Next up: the 30th of Jimmy Choothe 100 of Rolex Oysterthe 10 of The Attic (and his Walk)… and many others.
Between capsule collections, limited editions, special pieces and celebrations. Anniversaries that are a complete journey into the world of fashion, from shoes to bags, from jewels to dazzle. THE celebrations are in the boutique.
10 years of The Attico
«From the beginning we worked on a recognizable aesthetic, made of sensuality, vintage references and a strong bond with the imagination of Milanese interiors». On the identity of The Atticthe maison they founded in 2016, Gilda Ambrosio and Giorgia Tordini had a precise vision: a conscious femininity, first embodied above all in the clothes and today also told by their it-bag. «“The Walk“has become one of our most recognizable objects, because it combines a very clear shape with great versatility. The name tells of a simple and very Italian gesture (going out, taking a walk) and this very naturalness is perhaps its secret.” And the walk goes further: “We would like to develop the physical world of the brand even further, places to tell about our universe and continue to build a community of women who recognize each other.”
“La Passeggiata” bag by The Attico.
Jimmy Choo celebrates 30 years
«The merger between designs functional and aesthetic, it is a real art.” Word of Sandra Choi, creative director of Jimmy Choochampion in this discipline. A brand born in London in ’96 and famous for its glamor and for being «synonymous with creation: creating beauty and creating products with a refined design according to the highest quality standards. And then we also create joy, Jimmy Choo has the power to change your mood.”
The designer’s first steps alongside her uncle: «He was a high fashion shoemaker who worked for the international jet set. With him I perfected the art of creating couture shoes: from design to cutting, from sewing to the creation of the lasts.” Accessories capable of combining ideally opposite qualities: femininity and portability. «A balancing act that combines design integrity and details original, proportions and craftsmanship, maintaining an elegant silhouette and a contemporary aesthetic.” Dream creations, but with solid foundations: «As in architecture, the foundations must be impeccable first to stratify the design”. Fulcrum of thirty years of success. «One of my fondest memories is the invitation to the White House, where I was welcomed by First Lady Michelle Obama who was wearing a pair of our pumps. It is impossible not to mention, in the early 2000s, the episode of Sex & the City that truly projected the brand’s awareness globally: the one in which Carrie Bradshaw exclaimed “I lost my Choo”».
iO Donna © ALL RIGHTS RESERVED
