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TO thirty years desires change shape. They are no longer just about what you want to buy, but also what you want to become, live, finally give yourself. More time for yourself, more self-esteem, a special evening that will remain in your memory, a trip to remember, the freedom to feel worthy of your dreams.

Nevertheless, even the greatest desires often pass through details: a personalized accessory that tells us who we are, a look chosen with intention, a timeless watch to cherish forever. Because fashion is often not just a quirk: it is a subtle and very powerful way to express what you are or would like to be.

Things for thirty-year-olds, the wishlist of those who are 30 today

In the wishlist of a thirty-year-old today, fashion is never just fashion. It is rather a set of small intelligent luxuries, sentimental investments, pieces capable of making you immediately feel more secure. A cool belt that, with a minimal gesture, elevates even the simplest look. An iconic jewel, to be worn every day as a certainty. The right underwear that changes the way you move and look in the mirror. And then the great classics that remain desirable season after season: the designer It Bag, the leather bomber jacket with a strong character, the right shoes on your feet: those that give you the right impetus to aim high.

Not just fashion: projects, good intentions and dreams at 30

Because at 30 you still dream big, but with more awareness. No object is just an object, it is a means to live fully. A memorable journey often begins with a beautiful and functional suitcase, ready to hold not only clothes, but new versions of yourself. Going to the gym with the right outfit makes us feel beautiful even without losing cm in our waistline. Listen to your own playlist? With elegant headphones, it has a completely different sound.

“Baguette® 26424” bag made of pony-effect calfskin, with tiger print inspired by the FENDI archive. (photo by Marco Gazza – styling Eva Orbetegli and Silvia Masciale)

A baby, a cat, a good psychologist. New passions and a home. The true wishlist of thirty-year-olds mixes ambition and lightness, concreteness and romanticism. In the name of real life.

30 wishes, perhaps, are not even enough. But they’re a great place to start.

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