During B Corp Month, Dutch lifestyle label by-bar is highlighting four initiatives. These show how the label is working towards a more conscious future: empowering women, increasing transparency in the supply chain, being open about production numbers and extending the lifespan of clothing.
Empowering women
Women are the heart of by-bar. On the occasion of International Women’s Day, the label highlighted six inspiring women from its own team. From design to production and operations to marketing: their creativity, expertise and commitment form the basis for the label’s contemporary and consciously produced collections.
Look beyond the direct supplier
For by-bar, transparency does not end at the first link in the supply chain. On a recent trip to Prato, Italy, the team also visited knitting mills, laundries and small finishing plants. These are the specialized partners behind the suppliers.
During the visits, working conditions, regional risks, wages and health and safety measures were discussed, among other things. New partners were accepted directly into the label’s transparency program. Together with the tracing platform Tex.tracer, by-bar makes these steps traceable via a QR code on every product.
Maintain and repair
by-bar designs collections that are designed to last. With proper care, the lifespan of clothing can be extended and environmental impact reduced.
Openness about production figures
In addition to transparency in the supply chain, by-bar is also examining how the label can offer more openness in production figures. According to by-bar, true transparency should also include the numbers behind the collections and not just materials and processes. The label wants to contribute to a more honest discussion about overproduction in the fashion industry.
With these initiatives, by-bar wants to show that sustainability is a continuous process. At the same time, the label invites the industry to continue the dialogue about it.
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