The Detmold shoe supplier Tamaris is expanding its license portfolio and is launching its own luggage line in collaboration with the Hamburg company Travelite. The new collection combines fashion standards with functional expertise and will be available in stores and online from mid-April 2026, Tamaris announced on Friday. Under the motto “Your Journey. Your Story.” The offer in the mid-price segment is aimed at design-oriented travelers.
The cooperation combines the respective strengths of both partners: While Tamaris brings the “fashionable appeal”, Travelite is responsible for the technical implementation and product performance. “Our consumer today doesn’t want to compromise on style or function,” explains Jens Beining, CEO of the Wortmann Group. For Travelite managing director Alfred Gruber, the collaboration is also a strategic gain in order to tap into a “new, fashion-conscious target group”.
The launch collection, called Voyaage, includes both soft and hard-shell luggage in various sizes and colors. Sales take place via both brands’ own online shops as well as through selected specialist retail partners.
This article was written with the help of artificial intelligence.