Chinese e-commerce giant JD.com has reported a 13 percent increase in sales for the full year 2025. These reached 1.31 billion Chinese renminbi (RMB), which corresponds to around 164 billion euros. The Beijing-based company posted resilient performance in its core JD Retail segment. Operating profit for the year rose to RMB51.4 billion, compared to RMB41.1 billion a year ago.
Strategic expansion into fashion and on-demand retail
The company’s fashion division, JD Fashion, significantly expanded its digital presence throughout 2025. By the end of the year, the on-demand retail service had onboarded over 1,000 retailers. These include major brands such as Anta, Li-Ning and Bosideng.
The number of operating stores in the fashion category experienced triple-digit year-on-year growth. This affects segments such as clothing, shoes and beauty.
JD Chief Executive Officer (CEO) Sandy Xu emphasized that its core retail business remained resilient despite a competitive environment. Xu highlighted that the company continued to experience robust user growth as well as increased shopping frequency.
The integration of artificial intelligence (AI) was a priority. By the end of the fourth quarter, over 50,000 merchants were using AI-powered digital humans for marketing purposes.
Despite annual revenue growth, JD recorded a net loss of RMB 2.71 billion in the fourth quarter of 2025, attributable to common shareholders. This compares to a net profit of RMB 9.85 billion in the same period in 2024.
The decline was primarily due to increased strategic investments in new business initiatives. For the full year 2025, net profit attributable to common shareholders reached RMB 19.63 billion. In the previous year this was 41.36 billion RMB.
Full-year non-GAAP earnings before interest, taxes, depreciation and amortization (EBITDA) was RMB18.34 billion.
Shareholder returns and logistics development
JD maintained its commitment to shareholder returns and declared an annual cash dividend of approximately $1.40 billion. The company also repurchased 6.30 percent of its outstanding shares in 2025 for a total of approximately $3 billion.
In the logistics sector, JD Logistics (JDL) expanded its automated warehouse solutions. By the end of 2025, over 20 automated warehouses were in operation in China.
Internationally, JDL opened its first automated warehouse abroad – in the UK – in the fourth quarter. This is intended to support same-day delivery services in the local market.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
