The Dutch jewelry and accessories chain My Jewelery is opening two new stores in the Netherlands this spring.
First, a new branch will open in Amstelveen, the Netherlands, on April 3, reports the trade magazine RetailTrends. At the end of April, the brand will move within Rotterdam and open a store in the more central, busy shopping hub De Meent. At 240 square meters, the new area will be significantly larger than the previous location.
The company announced a location expansion from 50 to 125 stores in December. Foreign countries also play a role. Next spring, further branches will be opened in Germany, where My Jewelery has been active since 2022. In 2025, the brand opened two new locations, in Münster and Heidelberg.
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