The US lingerie group Victoria’s Secret & Co. presented surprisingly positive results for the 2025/26 financial year on Thursday. Not least thanks to a strong final quarter, the parent company of the brands Victoria’s Secret, Pink and Adore Me was able to exceed its own forecasts.
In the most recent fiscal year, which ended on January 31, group sales reached $6.55 billion (5.64 billion euros), exceeding the previous year’s level by five percent. Revenues in North American stores rose by 3.4 percent to $3.54 billion; in e-commerce they remained almost unchanged at $2.04 billion. International business grew significantly with an increase of 27.3 percent to 967.4 million US dollars.
The group forecasts further growth
However, the result declined due to extensive one-off charges, which resulted primarily from write-downs on the Adore Me label and restructuring expenses. Operating profit fell by 13 percent to $270.6 million. Adjusted for special effects, operating profit grew by almost eight percent to $402.5 million, significantly exceeding expectations. The reported net profit attributable to shareholders fell by three percent to 160.9 million US dollars (138.4 million euros).
Management now expects further progress for the current year. Sales are expected to increase to $6.85 to $6.95 billion. The operating profit target is between $430 million and $460 million.
The group also announced that it would continue to analyze the role of the troubled Adore Me brand. We are looking for ways to “optimize” them within the portfolio, according to a statement. The strategic focus remains on the two main brands Victoria’s Secret and Pink.
