A few days after announcing its intention to accompany the relaunch of the DDP brand, the French group Dutexdor announced on its LinkedIn account the signing of a licensing agreement with the global brand Coca-Cola. The contract covers textiles and accessories.
The French specialist for the design and distribution of textile products will in future take over the development of the Coca-Cola underwear and socks categories for men and women. This partnership with a globally known brand is seen as an important strategic lever. It is intended to strengthen the group’s credibility at international level and expand its development prospects, especially in exports.
“[Die Coca-Cola-Lizenz] exemplifies our ability to accompany iconic brands with the necessary care, respecting their DNA and consistently pursuing a long-term vision,” explained Jean-Marc Terrier, Chief Executive Officer (CEO) of Dutexdor.
The agreement comes at a time when the resilience of French textile companies increasingly depends on their ability to diversify their brand portfolio and secure solid licensing agreements. By partnering with Coca-Cola, Dutexdor consolidates its position as a leading partner for well-known brands.
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