Fashion brand Diane von Furstenberg (DVF) returns to the European market through a new partnership with Brama Group. The Belgian-born American designer has hired the Italian wholesaler to manage distribution of her eponymous label in the region. A particular focus is on expanding presence.
The decision to choose an Italian company was no coincidence. DVF already has strong ties to the country, as the designer began her career in a textile factory in Como. According to ES PR, von Furstenberg now spends much of her time in Venice. This makes the partnership with the Brama Group not only strategic, but also personal.
The designer has owned her brand again since 2024. At that time, she appointed Graziano de Boni as CEO. His tasks include the strategic realignment of DVF and building the foundations for the label’s global growth.
At the time of de Boni’s appointment, DVF also announced that it would bring the operation back in-house after four years of outsourcing under the Chinese company Glamel. In a statement, de Boni said there was an opportunity to take back control of the brand’s design and narrative. In addition, the business model can be redesigned for the future.
As a wholesale distribution partner, the Brama Group aims to strengthen relationships with leading department stores and specialist retailers. She can use her knowledge of the European market and her strong Italian retail network.
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