Uonce conquered, once gold medal you have to know how to show it off in the right way. The winning athletes wasted no time and have transformed TikTok and social media on a stage for the “gold fever”: medals around the neck and funny skits to tell pride, happiness and joy. From Johannes Klaebo who wore all of them four gold medals in a video while a background voice he repeated «Another one, thank you»a Mikhail Shaidorov at the airport: the Olympic skater made the sound metal detector wearing the medal around his neckturning a routine moment into one of the funniest videos of the week. Small gags that have gone around the web and remind us how much it is the life of athletes is human and spontaneous even outside the competition field.
The joy of the athletes shared on social media
Many other protagonists of the Olympics have followed this trend, showing medals, smiles and jokes with teammates. In this festive atmosphere, the most human aspect of sport becomes a bridge between athletes and the public, bringing people closer to the emotions of the competitions and making the Olympics even more engaging. This lighter side of sport not only entertains, but fuels the passion for the Olympicsremembering that victory is not only about records and results, but also about joy, emotion and shared moments.
For now, Italy shines with 9 gold medals at Milano Cortina 2026
Until this moment, Italy can celebrate 9 gold medals at the Milan Cortina 2026 Winter Olympic Games, a result that confirms the strength and preparation of our athletes. Give it alpine skiing to snowboardingthrough speed skating and biathlon, each gold tells a story of dedication, exhausting training and sacrifices away from the spotlight. Scotty James he had already delighted the world of social media with his Hugh Grant style dance in Love Actually. And if up to now the athletes have made us smile with medals around their necks and improvised gags, who knows what more surprises and viral moments the last days will be reserved for us Milan Cortina 2026.
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