After an extremely successful year, NEW YORKER, one of Europe’s leading international young fashion brands, is setting the next strategic milestone: with the launch of its own fragrance line, the company is expanding its brand world to include six sensual dimensions. The expansion of the portfolio is a consistent step in positioning as a holistic lifestyle brand.
At NEW YORKER, fashion has always been more than clothing – it is an expression of attitude, identity and zeitgeist. After a phase of strong growth and high international dynamism, this claim is now being taken further: style should not only be visible, but can be experienced.
The new FRAGRANCE COLLECTION fits seamlessly into the existing brand portfolio, which includes FSBN & FB SISTER, AMISU, SMOG, BLACK SQUAD, ICONO, STUDIO71, LUCKY ATHLETES and CENSORED. Just as the own brands interpret fashion individually, the three new women’s and men’s fragrances allow everyone to discover their own signature scent.
The fragrance spectrum ranges from fresh citrus notes with aquatic accents to floral-powdery compositions to warm vanilla and amber accords as well as spicy-woody notes.
NEW YORKER also remains true to its brand DNA when it comes to the design of the bottles and the visual presentation: clear, modern, self-confident.
Dress for the moment. Scent for impact.
