The Liganova agency group has created a new management position. On Wednesday, the company announced the appointment of Robert Andersen as Chief Creative Officer (CCO).
In his new role, Andersen will immediately take on “creative responsibility” at group level, according to a statement. The aim is to strategically integrate the areas of brand experience, activation and retail. By creating the new position, Liganova is responding “to the growing demand for integrated brand experiences and creative leadership skills in increasingly complex projects,” the company said.
Andersen was most recently an associate partner at the management consultancy MHP, which is part of Porsche AG. Before that, he held various management positions at the Hamburg creative agency Jung von Matt.
