The Swedish outdoor outfitter Primus-Silva introduced another new addition to its German sales team on Wednesday. As the company announced, Giorgia Moretti has held the position of Area Sales Manager Germany since the end of 2025.
In this role, her focus is “on building long-term, trusting relationships with specialist retail partners and customers in order to promote sustainable growth,” explained Primus-Silva. The 34-year-old will contribute “in particular her skills in sales, account management, event business and retail business”.
According to her new employer, Moretti has “seven years of industry experience in the bicycle and cycling segment”. Among other things, she has already worked as a retail specialist at the Selle Royal Group and as a business developer and brand specialist at KASK in the cycling sector.
