Global fashion retailer Primark today announced its expansion plans for the Middle East. This follows the successful opening of the first store in Kuwait at The Avenues shopping center in October 2025.
In partnership with leading international retail franchise operator Alshaya Group, Primark will open three stores in Dubai in the United Arab Emirates in the first half of the year. The first store opens on March 26th in the Dubai Mall. Primark also plans to open stores in two new markets, Bahrain and Qatar, by the end of 2026.
Thousands of customers are expected to open Primark’s highly anticipated flagship store in Kuwait in October 2025. Next, shoppers in Dubai can experience Primark’s unique offering. The range ranges from the latest fashion trends to everyday products at unbeatable prices in women’s fashion, men’s fashion, children’s fashion, household goods and beauty.
Primark stores in Dubai will open at Dubai Mall (March 26), City Center Mirdif (April) and Mall of the Emirates (May). Later in 2026, Primark will also open in Bahrain (City Center Bahrain) and Qatar (Doha Festival City). Primark and Alshaya Group will work together on future expansion plans in the region.
Eoin Tonge, Interim Chief Executive Officer (CEO) of Primark, said: “It has been impressive to see the customer response to the opening of our first-ever store in Kuwait. This clearly shows the potential of our brand in the Middle East. We are pleased to now announce the expansion of our franchise partnership with Alshaya Group. Five stores will be opening across the UAE, Qatar and Bahrain over the course of 2026, starting with Dubai Mall in March This is an exciting time for us and our growth as we aim to be present in up to 21 countries.”
John Hadden, Chief Executive Officer (CEO) of Alshaya Group, said: “We are incredibly proud to partner with Primark to bring this long-awaited brand to customers in the region. We look forward to opening the next five stores across the three countries this year. This is just the beginning: we will work with Primark to grow the brand. After such a fantastic opening in Kuwait, the next stop will be Dubai in March!”
After more than 55 years, Primark now operates over 475 stores in 18 countries across the UK, Europe, the Middle East and the US. The retailer is also preparing to expand into existing markets. This includes the opening of the first flagship store in Manhattan, New York, this spring. This follows the company’s 10th anniversary celebration in the US last year.
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