AND started in Paris Haute Couture weekthe highest moment of fashion. The most precious clothes are made herethose that require hundreds (sometimes thousands) of hours of work and which will end up on the most important red carpets in the world. Yet, while tailor-made dreams parade on the catwalk, something unexpected happens in the front row: the celebrities are wearing jeans.
More elegant than everthanks to combinations studied in detail, they wear them Jennifer Lawrence, Greta Lee, Deva Cassel and also Beatrice Borromeo. I indicate that yes, even denim can speak the language of couture.
Jennifer Lawrence: how to wear jeans to a Haute Couture show
The front row jeans trend was evident at the show Dior Haute Couturethe first to mark Jonathan Anderson’s entry into the Maison’s couture narrative. On the catwalk, the designer worked on Dior’s historical codes, reinterpreting them in a contemporary key: floral motifs, harmonious volumes, dreamy dresses. But crossed by an idea of modernity, translated into ladybug-shaped bags and floral necklaces on the catwalk, and into outfits with jeans on the front row. Jennifer Lawrence chooses a light denim and a basic white topalmost anonymous, every day. To then elevate the outfit a long brown coat with fur details on the sleeves and the new Dior flagship bag.
Jennifer Lawrence’s look at the Christian Dior Haute Couture Spring/Summer 2026 show. (Photo by Arnold Jerocki/Getty Images for Christian Dior)
Denim on the front row at the Dior Haute Couture SS26 show
If with Jennifer Lawrence denim remains faithful to a classic palette, with Deva Cassel the trend is broadening and clearly looking towards a younger aesthetic. Sitting in the front row at the show Dior Haute Couture SS 2026he wore a Multicolored sleeveless cardiganunder one blue shirt in cotton, combined with beige jeans with ruffles and a moccasins with a square tip suede. It is an outfit that tells of a less solemn couture, more in tune with the new direction of Jonathan Anderson, who seems to want to take the maison towards younger and more everyday territories without betraying its identity.
Deva Cassel with beige jeans with a fitted silhouette. (Photo by Swan Gallet/WWD via Getty Images)
Can jeans be elegant? Princess-proof
If the stars in the front row wear them, the answer is clear: jeans can (also) be elegant. Not only that, even royal wardrobe proof. To prove it is Beatrice Borromeo, sitting in the front row wearing blue jeans and a black Bar jacket embroidered in wool and silk.
An interpretation that suggests how even Haute Couture, as distant as it seems, can offer concrete and replicable inspirations. But Haute Couture doesn’t end here: new looks, new ideas, new ideas will arrive in the next few days.
And if the catwalks make us dream with creations from Ville Lumiereit is precisely the stars in the front row who give the chicest interpretations.