A ‘romantic gesture’ by a Dutchman in love results in a media hype that you object to. Jeroen said he only wanted to use social media to find some friends for his British sweetheart who is moving to Amsterdam. Result: 120,000 followers in seven days, including many celebrities, and the police who ‘fear Project X’. But is this really so spontaneous, or a masterful piece of marketing from a seasoned vlogger?
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