On Monday, January 19th, Kromhouthal in Amsterdam will be transformed into a meeting place for fashion professionals and retailers from the men’s fashion industry who are curious about current developments. For its third edition, Shift brings together over 100 well-known and unknown brands. These stand out in their own way in an increasingly competitive retail market.
From high-end collections at ‘Curated’ to other brands, from workshops and presentations to practical sessions: Shift is a place to gather inspiration. Here visitors can discover new brands, make contacts and pick up ideas for a sustainable business.
“I am very proud of the mix of participating brands as well as our team and partners who make this event possible. It is nice to see that more and more strong and well-known brands and agencies are finding their way to us, especially for an event that has only existed for a year. At the same time, it is clear that there is a need for a new, inspiring and innovative meeting place,” says Rick van Rijthoven.
Brands that make the difference
At a time when stores are becoming increasingly similar, Shift shows how retailers can maintain their own identity. From high-end menswear to denim and sneakers, these brands offer opportunities to make the range unique and distinctive.
In addition, more and more sports and outdoor brands are taking part. Brands that were once primarily functional are now increasingly presenting themselves as lifestyle brands. Sport, outdoor and fashion are merging more and more. Functionality and performance go hand in hand with style, identity and design.
“As a result, the events are also changing: they are becoming places where functionality, style and lifestyle come together. Visitors can gather both inspiration and practical ideas here,” says Van Rijthoven.
Curated
In the ‘Curated’ area, six agencies present 40 carefully selected collections on around 500 square meters. Visitors can view the new collections, discover brands and trends and get in touch with the agents behind the brands. What makes this area special is the unique collaboration for the coming years.
This guarantees that these strong brands will be represented again. This means the line-up for future editions can become even stronger and more comprehensive. Visitors can rely on a consistently high-quality offering and at the same time discover new, surprising brands.
The collaboration doesn’t just offer inspiration for the moment. It also forms the basis for a future-proof overview of brands that can make the difference in retail.
Workshops, presentations and networking opportunities
In addition to the brands, Shift offers numerous opportunities to gather knowledge and inspiration:
- In Reframea special concept within Shift, five companies present their innovative services for retailers and brands.
- Speed dating with Frenzy van den Berg from For Believers is aimed at anyone considering a new step in the fashion world.
- House of Denim offers workshops on denim trends, techniques and styling.
- Meet & Greet with Modint, Credit in Finance and Greenway Logistics. They provide an informal opportunity to ask questions about financing, logistics and other practical topics.
- Shift Frankfurt: Thimo Schweinz Feier, Show Director Germany, will be present to inform brands and visitors about Shift Frankfurt.
Why visit the shift?
Shift is a place where retailers, brands and fashion professionals can meet, exchange ideas and gather inspiration. From brands to workshops to presentations, Shift shows how businesses can stand out and prepare for the future. It’s an opportunity to discover trends and brands, make new contacts and pick up practical tips for your own business.
Practical information:
- Location: Kromhouthal, Amsterdam
- Date & time: January 19th from 10:00 a.m. to 5:00 p.m
- Admission: free via www.shift-now.nl
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