The BMW R 1300 Gs and the Honda SH125i are the reference models in Italy among motorcycles and scooters, but the market recorded a decline of 7.5% compared to 2024. A complex context, influenced by various factors, which however looks towards 2026 with confidence
Confindustria Ancma (National Association of Cycle and Motorcycle Accessories) has made official the first figures regarding the trend of registrations of two-wheeled vehicles In the 2025certifying the net decline on an annual basis in the motorcycle sector, a result which was however expected also due to the entry into force of the Euro 5+ regulation, and the ever-constant growth of the scooter sector. Compared to the 2024 data, in fact, motorcycles close with a drop in sales of -19.2%while scooters recorded an increase of 5.5%data which overall define a decline in –7.5% of the market. As mentioned, these results are flawed by boom of “end of series” sales of Euro 5 motorcycles at the end of 2024, many of which were then resold in 2025 as “zero km”, but in comparison with the data for 2023 (a year not affected by similar phenomena) there is instead a slight growth of +2.2%. However, demand for electric motorbikes and scooters still remains rather weak.
Scooters on the rise, motorbikes on the decline
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In the total calculation of motorcycles, scooters and mopeds, they were registered in Italy in 2025 345,287 vehicles against the 373,344 of the previous year (best result since 2011), a difference which determines the aforementioned -7.5% of the entire market. Specifically, they were sold 134,480 new motorcycles (against 166,482 in 2024), 197,043 new scooters (against 186,643) e 13,764 new mopeds (against 20,219, resulting in a -32% for the ’50s’ on an annual basis). In the twelve months of the year, only on four occasions did the market record a positive sign compared to the corresponding month of 2024, but it only stood out December numbersan eloquent -62% overall distinguished by -73% in the motorcycle sector and -40% in scooters. “The effects of the surplus of end-of-series registrations recorded at the end of 2024, linked to the entry into force of the Euro 5+ standard, had a significant impact on 2025 – he explained in this regard Mario Romanpresident of Ancma – however, the decline in motorbikes appears less attributable to an episodic phenomenon: it will be necessary to carefully examine its dynamics and causes in the first months of the new year”.
honda SH dominator among scooters
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As for the individual modelsthe end-2025 rankings revealed no real surprises. Looking at the ranking of the best-selling scootersHonda once again monopolized the podium with the three exponents of the SH family, with the 125 being the absolute best-selling two-wheeled vehicle in Italy with 19,294 units ahead of its 350 (11,201 units) and 150 cc (10,126) counterparts. However, the Japanese giant placed two other models in the Top 10, the mighty X-Adv 750 in fourth place with 7,737 units sold and its little brother Adv 350 in seventh place with 6,039. Piaggio secured fourth place with the timeless Liberty while the Taiwanese Kymco shows up with two 125 cc models: the People S and the Agility S. Ninth place overall for the Sfida SR16 by Voge, the largest representative of the Chinese brands in the ranking.
Scooter sales ranking in Italy 2025
| Pos | Model | Total sales 2025 |
|---|---|---|
BMW R 1300 GS the best-selling motorcycle
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Moving on to ranking of the best-selling motorcycles in 2025to win the title of best seller absolute is the BMW R 1300 Gs with 3,977 registrations, a record that takes on greater value in light of the second place of its Adventure counterpart with 2,986 units. The ideal podium of this ranking is completed by the Honda XL 750 Transalp with 2,920 units sold just ahead of two Yamahas, the more touring Tracer 9 (2,844) and the Mt-07 (2,714), best naked in the rankings. Other important motorcycles from the Land of the Rising Sun have found space in the top 10 for 2025, such as the Africa Twin, the Ténéré 700 and the Kawasaki Z900, while Italy is represented only by the Ducati Multistrada V4. Here too there is a significant Chinese presence, the CFmoto 450MT, while the Benelli Trk 702, standard bearer of the Trk product family which dominated this ranking for a few years, suffered in particular from the Euro 5+ effect to close 2025 in eleventh place with 2,132 sales.
Motorcycle sales ranking in Italy 2025
| Pos | Model | Total sales 2025 |
|---|---|---|
The electric doesn’t work
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As regards electric two-wheeled vehicles, not directly affected by the arrival of the Euro 5+ standards, 2025 cannot be defined as a positive year in terms of sales. The entire sector, including motorcycles, scooters and mopeds, has reported a decline of 15.8%with 8,561 vehicles registered against 10,170 in 2024. Electric mopeds, in particular, suffered a drop of 27.2%, with 2,994 units sold against 4,114, but electric scooters also suffered a sharp contraction, with 4,850 units sold against 5,636 in the previous twelve months for a drop of 13.95%. In contrast, however, the data relating to motorcycles zero emissionswith 717 pieces sold in 2025 to achieve a +70.7% compared to 420 the year before. Also in negative territory quadricycle marketwhich closed the year with a decline of 16.93% and 16,964 vehicles sold.
look to 2026
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In commenting on the final market data for 2025, Mario Roman however, he offered an encouraging vision of the current state of health of the sector in our country: “Net of distortions linked to Euro 5+ and geopolitical and macroeconomic conditions, which have affected consumer confidence, two wheels confirm their central role in leisure, tourism and sport choices. And the success of scooters it also demonstrates how these vehicles today represent a concrete, usable and efficient response to the needs of sustainable urban mobility. Furthermore, there is also a discreet dynamism of theused.”
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