Victorinoxthe iconic Swiss brand with more than 140 years of history, inaugurated its first Brand Store in Argentinaa, marking a milestone for the firm in the region. With this opening —located at Shopping Unicenter, Buenos Aires— The company seeks to bring local consumers a proposal that combines tradition, design and innovation, and that promises a completely renewed shopping experience.
Recognized throughout the world for the durability and precision of its products, Victorinox chose Argentina as a strategic market, where the functionality and versatility of its pieces have built a solid base of loyal users. With this physical store, the brand reinforces its presence in the country and is committed to expanding with its own spaces and key points of sale.
The new Victorinox Brand Store Buenos Aires presents a minimalist and contemporary concept, designed to put the customer at the center of the experience. The store invites you to explore its different product universes—from its famous Swiss knives to watches, suitcases, backpacks, accessories and travel items—in an environment that combines Swiss heritage with modern design oriented toward discovery.
The store seeks to make each visit memorable: that customers not only find their favorite products, but also can explore launches, discover new collections and interact with the essence and identity that have made Victorinox a global symbol.
This opening adds to the more than 50 own stores that the brand has in the world, with presence in countries such as Switzerland, Hong Kong and London, and represents the first implementation of the Brand Store concept in Argentina. With this, Victorinox continues to strengthen its international expansion strategy and expand experience in premium retail.
Brand Store: hours and where it is
The Victorinox Brand Store Buenos Aires is located on the second floor of Shopping Unicenter. It opens every day from 10:00 a.m. to 10:00 p.m., offering a space to discover products, get advice, and connect with the Swiss universe that distinguishes the brand.
About Victorinox
The origins of Victorinox date back to 1884, when Karl Elsener opened a knife-making workshop in a village in central Switzerland. Elsener delivered his first soldier’s knife to the Swiss Army in 1891. Six years later, he designed the original Swiss Army Knife for officers and sports, now known as the original Swiss ArmyKnife™, which would lay the foundation for a thriving international company.
Victorinox is a fourth-generation family business operating in more than 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches and travel equipment. Victorinox products represent the brand and ensure that consumers are always ready to face everyday challenges by offering them intelligent and expert solutions. The founder’s entrepreneurial spirit and his commitment to solid business management guided by his values endure to this day.
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