Finland successfully claimed the birthplace of Santa Claus and now rakes in half a billion a year. But how does that one insignificant Finnish town of Rovaniemi achieve that? Reporter Jurriaan Nolles encounters a dash of culture, a portion of history and a very clever marketing machine on the spot. With, yes, even a commandment for the exact length of the beard of the one and only Santa Claus. You can also listen to this story:
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How Finland hijacked Santa Claus and turned him into a tourist machine: ‘My real name is Santa’
Bytaketonews
Dec 25, 2025