A small survey of green fashion brands yields a clear conclusion: comfortable staples with classic, elegant silhouettes and timeless designs achieve the best results at the store checkout. They work if they can be combined in many ways and make a look look “put together” without you having to think too much about it. Other important aspects are functionality, breathability, natural textiles and visible high quality.
Kings of Indigo
Item: LEILA – Holo Black Used 80% pre-consumer recycled cotton, 20% post-consumer recycled cotton
“LEILA is one of our highest-performance denim models because it combines structure, comfort and a clear silhouette – made entirely from recycled fabric. The jeans are particularly popular with women aged 25 to 40.” Beata Bondyra, Kings of Indigo
Pretty Vacant
Item: Acorn Fairisle100% Organic Cotton
“I sold this type of sweater a lot to my retailers this winter and they had excellent results with it. Popular with women who like to shop in owner-managed boutiques between the ages of 30 and 75.” Brenda Boos, Boos Agency
genesis
Item: G-ECO’99Vegan leather made from corn waste, etc
“We were already seeing high demand for the G-ECO’99 at trade fairs and in our showroom before its market launch in Q1/26. It is particularly popular with urban consumers between the ages of 20 and 40.” Louis Hüsken, Genesis
Greenbomb
Item: Loom motif shirts 100% certified merino wool
“The shirts come from our active wear line. They are antibacterial and stay fresh for a long time. We are noticing that consumers are reducing their wardrobe overall and are looking more for versatile items of clothing.” Alexander Abts, Greenbomb
Stapf
Item: NENA 100% mulesing-free lambswool
“NENA appeals to customers with different style preferences – both those who prefer modern looks and combine the sweater with jeans or simple trousers, as well as customers who wear it traditionally with a skirt or over a dirndl.”
MELA
Item: Ribbed socks97% organic cotton, 3% degradable elastane
“The MELA ribbed socks are currently particularly in demand among environmentally conscious adults and young families. The soft materials ensure they are comfortable to wear.” Jonas Stolze, MELA
Mademoiselle YéYé
Item: Mod Shift Top100% Organic Cotton
“This top actually appeals to a wide age group. It’s uncomplicated, comfortable and at the same time feels like a little style statement.” Florence Shirazi, Boos Agency
angel
Item: Lounge pants Interlock collection70% organic merino virgin wool (kbT), 30% silk.
“These lounge pants show how much the desire for sustainable, comfortable and at the same time versatile clothing is growing. They accompany women throughout the whole day – from the office to leisure time to yoga.” Vera Kolompar, angel
Give your range an upgrade that sells and meet these green fashion brands and many others at the INNATEX trade fair from January 17th to 19th, 2026. Information & visitor registration: innatex.de