THEThe most viral meme of this 2025 finale, the one that is setting Instagram and other social platforms on fire, features Kendall Jenner and Hailey Bieber. But in a completely new version. In the post, which shows the two friends transformed into men thanks to artificial intelligence, the effect is so surprising and funny that the meme went around the world in a flash, conquering users, creators and meme pages at record speed.
Kendall Jenner and Hailey Bieber “as guys” in viral meme
As guys, like two guys. So the supermodel 30-year-old sister of Kim Kardashian and her BFF, record-breaking beauty entrepreneur (and among others, wife of Justin Bieber) go viral again. With a couple shooting in which both have short hair with the tuft sculpted high on the forehead. The faces are soap and water, always smooth and polished, but with an almost imperceptible beard growing.
Also beautiful in the men’s version
In fact, without any trace of makeup and without the inevitable sharp manicure in the foreground, the two appear completely transformed. Wrapped in oversized and opaque men’s clothing, with a slightly more angular and marked chin and jaw line, the versions created by artificial intelligence are almost unrecognizable.
It is a total aesthetic reversal: the beauty icons leave room for two new figures, as surprisingly credible as they are far from the glamorous imagery that accompanies them in real life.
Kendall Jenner and Hailey Bieber at the 2025 Met Gala. (Photo by Mike Coppola/MG25/Getty Images for The Met Museum/Vogue)
Excellent comments on the meme
Kendall doesn’t hesitate and chooses a decisive one “Smash”or an unequivocal “like”. Hailey, on the other hand, opts for a more enigmatic one «Raw»enough to make it clear how much hers affected her AI-generated male version. A back and forth that is enough to trigger, in a few minutes, an avalanche of interactions.
In less than two days, the post reached 190 thousand likes. The comments are countless, and the same goes for reposts and shares, which continue to grow as only the most irresistible memes do. Among the voices that join the choir there is also Dear Delevingnewho intervenes with his typical British irony: «I’m honestly confused, but in a good way».
Among the fans there are those who joke: «Hailey is stealing the spotlight from Justin Bieber!». A mischievous observation that hovers between the lines, especially considering that – at least for the moment – Justin has not yet expressed any comments. And the same goes for the women of the Kardashian clan, who maintain secrecy.