José Rozenbroek started at the age of 64ste as editor-in-chief of Margriet, the weekly magazine that focuses on women over 60. She also reinforces Margriet’s motto: Your best time is now. As a very experienced journalist and editor-in-chief, she has the ambition to give Margriet a substantive boost and to do more with social issues.
José Rozenbroek is one of the grand ladies of the magazine world. She was previously editor-in-chief of Red, Elle, Volkskrant Magazine and now, since May 2025, of Margriet. Starting a new job at 64ste. Is that a good idea? Rozenbroek had doubts when she was asked by Hilmar Mulder. “I was of course very honored,” she says in the Bladendokter podcast. “But after 17 years of working as a freelance journalist and editor-in-chief, I had to think about whether I wanted to give up my freedom.”
More content for Margriet
After the departure of Helene van Santen in May 2025, Rozenbroek found a close-knit team that was very well attuned to each other. “A warm bath”, as she describes it. Yet she has the ambition to give Margriet a little more content. Important social events, such as elections, should also be given a place on the platform, Rozenbroek believes. But, she adds: “It must also remain fun. After all, it is Margriet and loyal readers also expect that from their weekly magazine.”
Attention to social issues
In the coming years, Margriet will also focus more on highlighting social issues in the magazine, such as loneliness. Margriet’s editorial staff will work closely with other women’s brands within DPG, such as Libelle and Flair. At the very least, the collaboration between the various titles is intensifying. More and more content is being exchanged online and people are even considering merging the individual websites of Libelle, Margriet and Flair into one large women’s domain.
60+ target group and their changing media diet
In the Bladendokter podcast, Carolien Vader and José Rozenbroek further discuss the changing media landscape, the changing media diet of the 60+ target group (which is becoming increasingly digitally savvy) and the consequences for a brand like Margriet. Listen to the entire podcast via the link above, or – better yet – subscribe via Spotify or your own podcast app on the podcast: A magazine comes to the doctor.