Next year’s color is confusing – “It’s not a color”

Diana Ross already wore next year’s trendy color at this year’s Met Gala. PDO

The international color institute Pantone has published the color of the year 2026. In the coming year, the trend color will be a shade of white Cloud Dancer.

Every year, the institute chooses a signature color that it predicts will be trending in product design, from clothing to interior design.

CEO of the institute Leatrice Eiseman comment on the choice for CNN. According to Eiseman, the color represents a “funding influence in a frenetic society that rediscovers the value of deliberation and quiet reflection”. The color creates an association with new beginnings.

In its announcement, Pantone describes the shade it chose as “an enchanting, balanced white, full of a sense of serenity”.

Pantone is considered a leading color expert, trend forecaster and brand advisor. The choice of the color of the year has typically reflected the prevailing world situation.

The choice has also aroused surprise this year. Inter alia Elle Decor points out that many people would not even call the chosen color a color. The person in charge has sparked discussion in Threads, among others.

– White is not a color, it’s a shade, one user writes.

– Really? The only option more boring than beige, says another.

Several users are enthusiastic about suggesting their own alternatives for what they perceive as a bad choice for white.

The choice of color has been taken into account in the US media more widely. The Washington Post calls the choice surprising.

of the New York Times by Cloud Dancer is a great name for white. The article also considers other interpretations related to white, along with calmness and serenity. The magazine highlights, among other things, that white can also be the color of sadness, depending on the culture. In clothing, white is also often associated with the elite and wealth.