The camera worn by the referee, which allows the spectator to see images directly from the pitch, will be used more in our championship matches. The CEO of the League, Luigi De Siervo: “The ‘Haier-Cam’ is our way of speaking the language of young people: we want them to feel an integral part of the game”
New partnership for the Lega Calcio Serie A: an agreement has been signed with Haier, an important brand in the large household appliances sector, which will become the Official Partner of our championship. Haier will also be closely connected to the Refcam, the camera worn by the referee, which from today will be called Haier-Cam. On every Serie A matchday, more matches will see the use of the innovative camera, and the exclusive live images of the game, which allow fans to feel even more involved in the match, will be branded Haier. Lega Calcio Serie A was the first to adopt this innovation and broadcast these exciting footage in its matches and, thanks to this partnership, even more championship matches will be able to be enriched with the evocative Haier-Cam. However, the technological growth deriving from this collaboration does not stop only at shots on the field: all the monitors inside the Iliad International Broadcast Center in Lissone will be supplied by Haier, with the aim of further raising the quality standard for the activities carried out thanks to monitors with latest generation MiniLED technologies. During the partnership, dedicated initiatives will be developed that will enrich the public experience.
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“The entry of Haier among our partners allows us to grasp the full potential of a great innovation such as Refcam – underlined the CEO of Lega Calcio Serie A, Luigi De Siervo -, which we remember we were the first to adopt among the various football leagues. Thanks to this collaboration we will be able to guarantee an ever-increasing number of matches in which we will be able to bring our fans ‘inside the game’ giving all spectators the privilege of witnessing all the decisive episodes of the matches firsthand. ‘Haier-Cam’ is our way of speaking the language of young people. We want the fans of the future, i.e. the young people of the Alfa and Zeta generations, to feel an integral part of the game, no longer simply spectators. With this camera, every decision becomes digital content, ready to be shared, commented on and discussed.” “We are proud to link our name to the Lega Calcio Serie A. As a leading brand in household appliances and in the smart home ecosystem, we are inaugurating a new era, which began with the exclusive collaboration with Dazn as technological partner for the development of Fuoriclasse powered by Haier and which today is consolidated directly on the pitch thanks to Serie A, with the introduction of the innovative Haier-Cam. For Haier this partnership is a natural step after the launch of our Smart TVs: we share the objective of enhancing the value in an increasingly the experience of fans is significant. For us, innovation means listening. Listening to understand needs before they become needs and create solutions that bring the public closer to authentic emotions. For example, our Smart TVs, designed to offer fluidity and visual quality at the highest levels, also allow you to better experience the exclusive images of the Haier-Cam, which offers a unique point of view directly from the heart of the game and in Italian football: making every moment more engaging and closer to the passions of those who experience the game” declared Emiliano Garofalo, Country manager Haier Group Italy.
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